Applied Marketing in Gifts and Packaging Industry

No matter what your business niche is, marketing is a must for every business's growth. However, not all businesses have the necessary budget required for marketing, particularly those that are new or small-scale operations.

Is your gift or gift-packaging business one of those struggling to market itself or lacking the funds required to do so?  

If so, you can use some cashless applied marketing strategies to help you expand your gifts and gift-packaging business with minimal effort. These methods help increase sales, boost customer loyalty, and build awareness. 

Cashless Applied Marketing Techniques for the Gifts and Gift-packaging Industry

Applied marketing can help businesses in this sector stand out and thrive in a very cutthroat market. In this blog, we'll look at some of the applied marketing strategies used in the gift and gift-packaging sectors that can support company growth without requiring much money. 

Use Social Media

Social media has been important in bringing the audience and content producers together. New businesses can advertise themselves for free by interacting with their target customer base on social media.

You can post your content on Instagram or advertise your services on Facebook. Businesses can also upload reels on Instagram or share their long-form videos on YouTube. It not only receives a lot of shares but also keeps target audiences interested for a long time. Additionally, you can share your creative work on Pinterest. 

Join Online Communities

Whatever your industry or business niche may be, there are probably a ton of related online groups available that you can check out. These communities, like Whatsapp and Facebook groups, can offer you a lot of opportunities to promote your company.

For instance, you can join the 'Tribe' telegram community or Mapp India's Facebook group. While engaging in these groups, you should share relevant information and avoid overtly promoting your business. However, your company will naturally receive more exposure because of this. 

Ask for customer reviews

The greatest way to draw customers is through ex-customers' experiences. More people want to know how well you catered to the needs of your prior client. It's simple for customers to rate their experiences with your business on review portals like Google MyBusiness.

If your business isn't listed on Google MyBusiness, you can encourage your clients to post a review on their social media. You can ask your ex-customers to contribute material and tell their own stories. Your audience will appreciate the influx of new, interesting content that will result from this.

Connect with Other Businesses

It's always a good idea to have contacts and friends in your industry. These connections offer an excellent method to market your company online for little to no money. You could, for instance, join organisations like FICCI FLO and BNI.

These organisations work across India and provide various business and entrepreneurial opportunities to people. This can help you know various people from different fields and is a great way for you to increase traffic and sales. 

Do Influencer Marketing

Influencer marketing has completely taken over the marketing industry. You can connect with Instagrammers, YouTubers, etc. to advertise your company. These online influencers, who typically have a huge fan base, help with promotion. You should attempt to get in touch with an influencer whose market is related to yours.

For example, if you have a gift business, you can get in touch with a YouTuber who posts handicraft-related content. This makes it easier to reach a particular target market while establishing a business's reputation with a larger audience. 

 

Sell in Person

This is a strategy that startups frequently employ. A great place to start is by attending local meetup groups with people in the target market and discussing how your product can help them.

For instance, if you own a gift packaging company, you could approach a craft shop and offer to box their handcrafted gifts before they are delivered to their clients. In addition to assisting the company in developing its own voice, this technique aids in promoting the product to prospective customers. 

Make your business visible

It's not possible to estimate the importance of brand visibility. Business owners frequently engage in social events and get-togethers, and host webinars, broadcasts etc. to increase their exposure in the market. Women entrepreneurs can join the Inner Wheel Association. This group encourages the idea of personal understanding People desire that their favorite businesses and brands are aware of social issues, particularly those that are relevant. Suvidha Mahila Mandal and Rotary Club are some organisations that can help you connect with social causes. 

Image courtesy: Magnificence Academy of Packaging Professionals 

Offer discounts or giveaways

Free things are loved by all. Therefore, a great way to increase business is to offer a discount or a giveaway on your website or social media business page. Nothing significant needs to be offered. Small items also work well. These could be things like free shipping or a discount on a purchase.

Increasing your customer acquisition can be done by rewarding current customers with deals or small discounts for referring new ones. It's a strategy that doesn't need to be replenished, but the amount of business it brings in can be substantial, as people frequently tell their friends about such deals.

Telemarketing

While this may sound like a quite conventional way of marketing. It is still working well for the gift and packaging industry. People you might have met in an online community or networking event. You must call them to tell them more about your business and explain that you can help them with your services.

Also, you must get yourself added to the Whatsapp & Telegram Groups where you have access to your target audience, such as wedding planners, gifting companies, etc. Rather, you can create your own gifting community by adding ladies in your circle to showcase your creative work on regular basis. 

Image courtesy: Pexels.com

Marketing is not a difficult job, even if you have a small budget. The methods mentioned above can assist you in obtaining free publicity and business promotion without spending a fortune. All you have to do is work hard and have patience. The outcomes will undoubtedly be powerful enough to boost the revenue of your business to new heights. 

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Author Introduction:

Shalini Beriwal is the founder of Mapp India. Through her academy, she trains individuals to launch their own businesses in the gift-packaging sector. She is a professional coach and teaches various packaging skills that people can use to advance their careers in the gift packaging sector. In addition to this, Shalini Beriwal is a business consultant who mentors female entrepreneurs so they can succeed in their respective fields.